Module

Guest profiles

The guest who stayed twice is one person, not two records: history, preferences, loyalty and consent in one profile.

  • One profile per guest
  • Stay history
  • Loyalty & segments
  • GDPR tooling

Guest profile

How it works

From stay to relationship

  1. Profiles build themselves

    Every reservation enriches the profile — stays, spend, preferences, notes.

  2. The desk knows the guest

    VIP flag, allergy note, room preference — visible at check-in, not in an archive.

  3. Marketing respects consent

    Communication preferences and consent tracked per guest, honoured everywhere.

What you get

What profiles carry

Preferences & notes

Room, floor, pillow, allergies — the small things that read as care.

Loyalty

Points and tiers for the guests who keep coming back.

Segments & campaigns

Corporate, leisure, VIP — group guests and reach the ones who opted in.

Deduplication

The same guest from two channels merges into one profile.

GDPR export & erasure

A guest's data exported or erased on request — properly, across modules.

In practice

Guests who feel remembered

The returning regular

Fourth stay this year — the desk greets them with their usual room preference already applied.

  • Loyalty

The data request

A guest asks what you hold about them — the export answers in minutes, completely.

  • GDPR

The allergy note

Written once at booking, visible to the restaurant at dinner.

  • Care

Frequently asked questions

How does deduplication work?

Matching by email and identity signals suggests merges; you confirm. OTA guests and direct guests become one person.

Is GDPR erasure real deletion?

Yes — personal data is erased or irreversibly anonymised across modules, while legally required financial records keep only what the law demands.

Can I export guest data?

Per guest (GDPR requests) and in bulk (your own analysis) — it's your data.

Does marketing consent sync with campaigns?

Consent lives on the profile and every outbound communication checks it first.

See it on your own property

Start the 14-day free trial — no card, set up in an afternoon.